There were two parts to this project. On the first the objective was to pick a product from the food and drink department and develop a new product within the brand.
I chose the milk Matinal. The new product I created was a slanting milk carton, so it would be attractive to be at the table, for example at a coffee shop.
The second part of the project was manipulating the chosen brand so that it would look like a different type of product. It served to show that there are containers, shapes, colors and materials that are automatically linked to a certain type of product.
I got a bottle of Fairy dish wash and switched for my brand. For someone that didn’t know each brand, it would look like Matinal dish wash liquid.
I chose the milk Matinal. The new product I created was a slanting milk carton, so it would be attractive to be at the table, for example at a coffee shop.
The second part of the project was manipulating the chosen brand so that it would look like a different type of product. It served to show that there are containers, shapes, colors and materials that are automatically linked to a certain type of product.
I got a bottle of Fairy dish wash and switched for my brand. For someone that didn’t know each brand, it would look like Matinal dish wash liquid.
Date: March 2010
Software: Adobe Indesign CS4
Diclaimer: All trademarks are property of their owners and are used here for academic purposes only.
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